Digital Marketing Company in Kanpur

Being a part of the digital era, it is difficult to imagine life without the internet. It won’t be wrong to call it an agent of change, revolutionizing the entire world. Now, almost every activity revolves around the internet. People are spending more time online. And there’s a valid reason behind this. The strong digital ecosystem can take you anywhere in the world, without even stepping out of your room. Moreover, it has made social networking much more manageable; all you need to do is to choose the apt companion. Well, an experienced digital marketing company in Kanpur can do this for you.

Now, things are changing faster than ever. And hardly any segment of the industry is untouched of it. Even the behaviour of people is changing, including the way they shortlist the service providers, communication with the brand, shopping habits, and the list continues. To remain in the market, professional service providers and businesses need to evolve. It is important to understand that now traditional marketing only is not enough to beat the company and standout. In fact, even survival could become tough in that case. Now, you don’t have any option but to keep up with the marketing trends. And this calls for shifting to digital marketing channels. Well, we don’t believe in plain talks and so here’s a fact highlighting the significance of digital marketing.

It is expected that by 2021, digital marketing will get a 75% share of total ad budget by marketing leaders; leaving just 25% for traditional marketing (Campaign Monitor).

Now, things are changing faster than ever. And hardly any segment of the industry is untouched of it. Even the behaviour of people is changing, including the way they shortlist the service providers, communication with the brand, shopping habits, and the list continues. To remain in the market, professional service providers and businesses need to evolve. It is important to understand that now traditional marketing only is not enough to beat the company and standout. In fact, even survival could become tough in that case. Now, you don’t have any option but to keep up with the marketing trends. And this calls for shifting to digital marketing channels. Well, we don’t believe in plain talks and so here’s a fact highlighting the significance of digital marketing.

Digital Marketing in Kanpur ​

At this point, digital marketing is a well-recognized phrase that hardly needs any introduction or explanation. It is about leveraging digital media channels for the expansion of the business, promoting/selling products and services, etc. And surprisingly, digital marketing is not just about online marketing; offline digital marketing also exists. But here, we are concerned with online digital marketing only. Obviously, when the number of internet users is burgeoning, choosing online marketing would be a smart move.

Digital marketing, being appealing, helps in better conversion. It is a great and powerful tool that drives the business towards growth in lesser efforts and helps them earn more return on investment (ROI). Moreover, digital marketing makes you omnipresent, which is the need of the hour. Simple, right?

Though it sounds easy, undertaking digital marketing activities is not a cakewalk. Before getting into this, let’s have a look at the components of Digital marketing.

Members of the Digital Marketing Family

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Affiliate Marketing
  • Online Reputation Management (ORM)
  • Email Marketing
  • Mobile Marketing
  • Video Marketing
Quite a lot, isn’t it? All these can be tough to manage as each of them requires special attention. And updates from time-to-time keep adding to the complexity. A little mistake here or there can ruin all your efforts and resources too.

What it Take to be Successful in Digital Marketing?

Digital Marketing is fruitful. But it is demanding as well. For achieving the desired results through digital marketing, only knowledge is not enough. More important is to have the experience. Conceptual understanding is fundamental but applying it with relevance to the context is what matters more. Because digital marketing has a lot of techniques and there is no one fit for all. One method might produce astonishing results in the industry X but might fail in the industry Y. So, it all depends on the situation. And finding the right solution is cardinal.

Besides, there are other things too, that calls for consideration, including budget allocation, time frame and more. Thus, taking help from a renowned digital marketing agency in Kanpur is always a more sensible idea, rather than being self-dependent or keeping an in-house team member.

By outsourcing your digital marketing responsibilities to the best digital marketing company in Kanpur like us, you can remain relaxed throughout. Plus, it would help you in cost-cutting, and capacity planning won’t be your concern anymore.

Searching for someone to do digital marketing in Kanpur? Reach out to us. Want to know why to choose Words and Cappuccinos? Continue reading to get the answer.

Our Approach to Digital Marketing - Making us Different

Rand Fishkin (a leader in the world of SEO) said,

“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”

This is what we do. We initiate the process with a detailed discussion with the client. The motive is to understand their aim and expectations. Accordingly, we prepare the digital marketing strategy; the success or failure depends on this. Accordingly, we chalk out the plan.

Our Offerings

  • A dedicated project manager to take care of your smallest concerns also.
  • Top-class digital marketing tools.
  • Detailed performance report.
  • And needless to mention, desired result.

Begin your Journey of Digital Growth with Words and Cappuccinos - An A1 Digital Marketing Agency in Kanpur

Marketing in the Digital world is not that tough and expensive as it seems. The only thing that needs to be right is the agency with whom you are partnering. So, always look for an agency that can show you past success. And we are forever ready; we take pride in showing our previous works. With almost a decade of experience in this realm, you can rely on us for your digital progress. Moreover, our pricing will be like a cherry on top for you as we understand the importance of correct pricing and its lasting impact on the project.

The least we expect from you is to have a chat with us! We know you won’t disappoint us.

Create a distinct image of your brand with the best digital marketing company in Kanpur. Call us for a free consultation now!

Call us for a free consultation now at - +91 96512 80425