To begin, let’s see the meaning of content marketing through the words of Joe Pulizzi.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.”
These days, digital marketing has taken over traditional marketing. This shift in trend is logical. And you know why! Because we are living in the internet age. With over 4 billion internet users in the world, you can’t expect to win the game through traditional channels only.
Moreover, consumers have now become more aware. Unlike earlier, you can’t allure them and persuade them to buy your product just by telling a fascinating story. The reason is simple. They have ample resources to research and find out the best product/service for themselves. Then?
Here, content comes into the scene. This component of digital marketing is significant to the extent that its absence can restrict the growth of your business.
Content Marketing - Boosting the Business
These days, content is the core of almost every digital marketing activity. Be it social media marketing (SMM) or search engine optimization (SEO), you can’t move ahead with a sensible piece of content. And leave aside everything; can you imagine having a website without content? No, you can’t. So, content is everywhere.
Well, enough of talks. But, words without proof hardly make sense. So, let’s see the benefits of using content for marketing.
According to the report of DemandMetric, the cost involved in content marketing is 62% lower than traditional marketing. And it generates three times that of the leads that companies otherwise get.
You are au courant with the power of content in marketing! But how it works?
It is an ongoing task. Here, by publishing relevant and informational content, you can raise brand awareness. Moreover, it enables you to engage with the target audience and lets you attract them towards your products and services. It happens because you are providing value to them. This way, you get leads that are more likely to convert. In turn, you get a higher ROI.
Additionally, content lets you perform SEO (both on-page and off-page), which in turn, increases your visibility in the search engine. Again, better visibility means you have higher chances of getting business.
Is Content Marketing an Easy Task?
Doing content marketing is not as easy as 123. For success, it requires you to have a sound content marketing strategy. Random acts don’t work here. Further, for producing good content, you need to have skilled writers. Therefore, isn’t it better to work with someone adept in the task? An accomplished content marketing agency can assist you in getting desired results in lesser efforts.
Want to Have Amazing Content for Your Brand?
Connect with Words and Cappuccinos. We have worked on hundreds of projects across the industry in India and abroad. And thus, can assist you with superb content. With us, you get content that works as we are an experienced player. Besides, if you want any help in preparing a content marketing strategy, reach out to us.
Let’s Work Together…