What Is The Difference Between Content Writing And Copywriting?
In the present time, there has been a humongous growth in the profession of digital writers. The demand for copywriters and content writing services in the online world is increasing at a very high rate. With the remote placement of jobs and employees, working from home has become quite prevalent. It’s another reason which adds up to growth in this field.
What is Content Writing?
Content writing is creating original and quality content for a website or a company. It is SEO-driven which emphasizes quality improvement creating concepts for a particular target audience.
What is the job of a Content Writer?
Content writing pertains to writing informative and SEO-Friendly content for websites. A content writer creates articles, blogs, product descriptions, press releases, and more. The main objective of content writing is to provide information.
What is Copywriting?
Copywriting is writing to advertise a particular brand, product, or website. It is market-derived writing, where promotion and persuasion are under focus.
What is the job of a Copywriter?
A copywriter’s job is to develop impressive and eye-catching copies to enhance sales. It strives at advertising and digital marketing.
This blog is written with the purpose to provide clear information on the key differences between Content Writing and Copywriting:
1. Purpose:
Every writing format has a particular purpose. It is the platform of differentiation among all writing formats.
Content Writing:
The purpose of content writing is to provide knowledge to the readers. To create quality content with originality, exaggeration of the subject to give in-depth details to the readers is its main aim.
Copywriting:
The purpose of copywriting is promotion and advertisement to attract as many consumers as possible. It is sales-driven and comprises catchy words that are bent more towards luring audiences than informing them as is in the case of content writing. Copywriters aim at presenting a particular brand or company they are working for.
2. SEO-FRIENDLY:
SEO stands for Search Engine Optimization. It is the technology that works behind search visibility and traffic algorithm in a search engine. SEO of content determines its visibility in the organic list of a users search.
Content Writing:
Quality writing and SEO go hand in hand. Best content writers can assist you to write SEO-optimized blogs and other contents. The majority of companies demand 90% to 100% SEO-driven content.
Copywriting:
Copywriting doesn’t circle SEO-FRIENDLY write-ups. It is more focused on attracting readers through emotional linkup.
3. Form of Writing:
The form of writing is another key difference between the two.
Content Writing:
The form is more informative and formal. It is indirectly related to enhancing sales and has long-term goals.
Copywriting:
The form is persuasive and can be informal. It is directly focused on improvising sales and the public image of a brand.
4. Length:
There is a noticeable difference between the length of both writing forms.
Content Writing:
It compromises long blogs extending to 1000 to 2000 words. Therefore, the word length in this writing is considerably high.
Copywriting:
Copywriting is short and attractive as it is centralized around publicizing.
Conclusion:
We live in a digital world, where the writing profession is soaring higher and higher. This blog defines the key differences between Content Writing and Copywriting in terms of purpose, SEO, format and length.
