Meta Tags for SEO: Complete Guide for Beginners
What are Meta Tags?
Meta Tags are HTML tags that contain information about your content or website. As you search for a particular question or a topic in a search engine, a list of results is shown in the form of pages – the Search Engine Result Page i.e. SERP. Every link in the list shares snippets including the title and a short description of the content it has in it. These snippets which are visible in the search list are called Meta Tags.
Different types of Meta Tags
The most common types of Meta tags are title, description, keywords, and robot tags.
Title – It is the first Html element in the SERP that is visible to the audience. It is the very title you want to show your content. It is very essential in gathering an audience and deciding how relatable they find to their topic of search. It should be within 50 to 60 characters.
Description- The description that is visible in the SERP about your page is called the description meta tags. After the title, this is the most important meta tag as it gives a peek into the page, and what it comprises. The description needs to be exact and attract the user to click on the link. For best results, a description within 160 to 180 characters is suggested.
Keywords- To find the relevance between the search query and your content, the keywords play a significant role.
Robot Tags- These meta tags engage with the bots of the Search Engine system. They convey how to read the content.
Alternative Text Tags- Search Engines find it challenging to recognize images and work around them. These tags provide alternative text to provide information about the images to search engines.
Why are Meta Tags important?
Meta tags are important for numerous reasons. It is the first impression that a user perceives about your website. It is the first information visible to the audience, the very snippet visible in the SERP.
It can make or break the choice of the public. It is dependent on the meta tags whether the audience will click on the page link or not.
Furthermore, it depends on the meta tags whether the page rank higher or rank lower in the SERP. SEO not only works for the created content but also works on the meta tags. Therefore, meta tags are responsible for attracting digital traffic in more than one way.
How to write Meta Tags?
By simply following the above-mentioned steps you can design your meta tag with the help of content writing services near me. Start by writing the Title and follow the aforementioned features and character length to form your Title. This is followed by a description and crucial keywords. Remember to find a balance between making your content SEO-FRIENDLY and standing by your brand image. Deception or malpractices to rank your page higher in the SERP by sharing false titles or descriptions is a big No.
Conclusion:
This blog drives you through each aspect of Meta Tags, what it is, different types of Meta tags, their substantiality, and how to write them with the help of content writing services near me.
